Social media has become a single global marketplace for the wild animal pet trade. The platforms are the marketplace, the algorithms are the marketing, and millions of everyday interactions, from likes and shares to comments and follows, can unintentionally fuel demand for wild animals as pets. The Association of Zoos and Aquariums (AZA), the International Fund for Animal Welfare (IFAW) and World Wildlife Fund (WWF) recently published a report, ‘Primates for Purchase’. However, there is another factor that is often overlooked: the wild animal pet trade. EnforcementIn the UK, IFAW’s ‘Behind Closed Doors’ survey of wild pet owners found 54 per cent didn't know whether their pet required a licence and, among those who did, 84 per cent did not have one.