United Stations connects advertisers with engaged regional audiences through leading South African regional radio stations. *There is a story from one of our partner radio stations that illustrates, more than surveys and statistics can, what regional radio means to the people it serves. In that single engagement the power of regional radio was amplified: local presence connects and resonates regionally. At the heart of connecting with audiences, regional radio operates from a position of belonging. As a sales house dedicated to representing regional radio, United Stations operates from a deep conviction that regional is not a secondary tier of broadcasting.