The phrase “Burnham bounce” has quickly entered Labour’s political vocabulary. Current polling indicators suggest Labour’s campaign in Greater Manchester has also benefitted from the ‘Burnham bounce’, providing a sense of optimism about how this election might go. The “Burnham bounce” has not only become a feature of media commentary. The wider trend is equally significant – as Daniel points out: “Of the 14 ministers who remained in Burnham’s Cabinet post-reshuffle, nine have seen a ‘Burnham bounce’ in approval among party members.” In short, it is evidence that the ‘Burnham bounce’ is as real outside of the party among the general public, as it is internally for Labour.