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Drake's NOCTA Manor: A Masterclass in Brand Visibility
['Elaina Bernstein', 'Joyce Li', 'Sophie Caraan', 'Zoe Leung', 'Eddie Eng', 'Hypebeast Newsroom', 'Nico Gavino', 'Keith Estiler', 'Erin Ikeuchi', 'Elaina Lauren Bernstein Is A New York-Based Writer']
Hypebeast
1 of 3 2 of 3 3 of 3Rooted in “rest, relaxation, and fun,” the sophomore installation of Drake’s NOCTA Manor follows up the London iteration of the event.
An outdoor buffet area served fresh food all day, with the manor’s hospitality workers all donning uniform NOCTA Manor gear.
The custom NOCTA x Nike Mind 001 Mules were created strictly for the NOCTA Manor retreat and have not yet received a public retail release.
The PDF designer’s NOCTA Manor emblem was also envisioned on a slate of grey sweatsuits, donned by every Manor attendee.
Since the NOCTA Manor closed its ironclad doors, Drake hasn’t made any major moves, aside from a few photo dumps and a nothing-to-write-home-about NOCTA drop of essentials.