Less than two years after launching Book Hero, the online bookseller has today unveiled Toy Hero, a dedicated online toy store and the next chapter in the company’s continued growth. Tim Wackrow, Co-Founder at Book Hero and Toy Hero, says Toy Hero is a natural evolution of the business. That’s exactly what we’ve built Toy Hero to do.” Juanita Neville-Te Rito, retail consultant and founder of RX Group, says online retail continues to grow, but success increasingly belongs to businesses that give customers a compelling reason to shop locally. Toy Hero is now live at Toy Hero websiteFast facts