Woven, the independent Leith based whisky maker, has announced the appointment of GHF as its brand development partner across the UK on-trade and off-trade, including independent retail and premium grocers. Under the agreement, GHF will lead sales, distribution and commercial brand building for Woven across the UK, delivering against priorities spanning distribution, account management and in-venue execution. For GHF, the appointment strengthens a growing portfolio of progressive British whisky brands built for contemporary drinkers, alongside English rye whisky Fielden and Isle of Raasay Distillery, which appointed GHF as its UK distribution and brand development partner earlier this year. In reaching the next generation of whisky drinkers GHF has assembled a remarkable portfolio of modern British whisky makers, Fielden, Isle of Raasay and now Woven. Tristram Coates, founder & CEO, GHF, added: “Woven is exactly the kind of brand we built GHF to champion.