Long before the AI boom, we asked the same question at Spotify, where I was the first-ever VP of Analytics. I led Spotify’s data strategy under Daniel Ek at a time when music streaming was barely mainstream, and we hadn’t launched in America yet. The wheel was called Hadoop, software with a yellow stuffed elephant logo that haunts data analysts to this day. For the first time, we could track where users clicked, where they lingered, and use it to make better decisions. With better data, both sides can look at the same reality rather than two versions of it.