SRINAGAR: The Peoples Democratic Party (PDP) on Wednesday urged the Jammu and Kashmir administration to introduce emergency transport measures for horticultural produce, warning that repeated disruptions on the Srinagar-Jammu National Highway due to landslides and adverse weather are threatening the Valley’s fruit economy. PDP president Mehbooba Mufti described the situation as an “economic emergency” rather than merely a traffic management issue and called for immediate administrative intervention to safeguard the livelihoods of orchardists. Today, many growers are anxiously watching truckloads of their produce remain immobilised because the Valley’s road connectivity has been severely affected. The administration must recognise that this is not merely a traffic management issue but an economic emergency. The party called on the administration to establish a dedicated mechanism involving traffic authorities, the civil administration and transport agencies to facilitate the timely movement of trucks carrying perishable fruit whenever road conditions permit.