NZFET General Manager Sarah Harris said the campaign was inspired by conversations with previous entrants, which revealed a number of common myths about the Awards. “While Ballance is our principal sponsor, the Awards are owned and delivered by the New Zealand Farm Environment Trust, an independent charitable trust supported by a wide range of industry partners. The Trust is also keen to dispel the belief that entrants only get one opportunity to participate. “Every day, farmers and growers are making thoughtful decisions, innovating, caring for their people, their environment and their communities. “Our Myth Buster campaign is simply about helping people see past the misconceptions.