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Baker Greggs sees sales rise as menu broadens
['Bdaily Business News', 'Published By']
Bdaily
Salads and iced matchas give Greggs heatwave liftIced drinks and salads helped high street baker Greggs boost sales in the heatwave.
Roisin Currie, Greggs’ chief executive, said: “When temperatures get above 30 degrees, people start to eat less.
Roisin said Greggs was focused on “keeping it exciting for customers” with new products like a blueberry matcha iced latte that was appealing particularly to younger consumers.
Greggs had 2773 shops at the end of June, and is expecting to have opened up to 110 on a net basis throughout 2026.
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