Daytime shows at ITV could face a huge scheduling shake-up next year, after the channel secured the rights to broadcast the Rugby World Cup. This means shows such as This Morning, Loose Women and Good Morning Britain could be pulled off air in order to broadcast games. 'Getting the rights for the World Cup is great for ITV but it's bad news for everyone at daytime,' a source told The Sun. This Morning and Good Morning Britain have lost millions of viewers already – they can't afford to lose any more.' The space for all three shows – Loose Women, This Morning and Lorraine – is downstairs in the basement so three different sets are all crammed into one place.