Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced Elda Choucair, Omnicom Media Middle East and Africa (MENA) CEO, as its 2026 Advertising Person of the Year. Elda has not simply built successful businesses – she has helped build an industry,” said, Philip Thomas, Chairman, Dubai Lynx. Alongside building Omnicom Media MENA into a media powerhouse, Choucair has helped shape the wider advertising industry across MENA. Ian Fairservice, Vice Chairman, Dubai Lynx, added: “Few leaders have had as lasting an impact on our industry as Elda Choucair. The presentation of the 2026 Dubai Lynx Advertising Person of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Emirates Golf Club on 8 October.