Known for starting her initially online-only café But First, Coffee with only P6,000 seed money, Magalona-Go is a fan of starting small. You don’t need to have it all,” she said, speaking before hundreds of entrepreneurs and business owners at SME Day Manila, organized by PLDT Enterprise through its micro, small and medium business unit (PLDT SME). Magalona also underscored the importance of nurturing community and generosity in growing any business. From being an online café during the pandemic, her business has fully blossomed into one with physical stores and franchises today. After its Pampanga and Manila editions, PLDT Enterprise is set to roll out SME Day in Davao and Iloilo.