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Stone Island’s CEO on Growing a Brand Without Selling Out
['Hannah Crump']
The Business of Fashion
Stone Island’s CEO on Growing a Brand Without Selling OutRobert Triefus believes his role as a brand leader is not to invent authenticity.
It is to protect it and leave it stronger than it is found.
Two years of brand tracking with BoF’s advisory team, BoF Insights, confirmed Stone Island could grow without losing the authenticity that has defined it for more than four decades.