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How Beauty Brands Scale Past Retail Exclusivity
['Liz Flora']
The Business of Fashion
Like many other established beauty brands, 43-year-old skincare label Ole Henriksen found itself in a sales slump coming out of the Covid-19 pandemic.
Beauty obsessives loaded up on the products in lockdown, but growth took a turn after restrictions eased.
Then, in 2024, the brand got a second wind.
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