That model is now being followed by other campaigns. The campaign has spawned an “E-20 Janata Party” on Instagram, whose followers have topped 277,000 in a short span of time. An Instagram page called Anti-Reservation Janata Party has drawn more than 4.5 million followers. If reservations were eliminated, upper-caste support would likely consolidate behind the Bharatiya Janata Party (BJP). Splitting the population into smaller groups scattered across the country, by whatever means, makes those groups easier to control.