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Mazda ramps up used car sales at its dealers with whole new stategy
['Car Dealer Magazine']
Car Dealer Magazine
Mazda says the volume of Motability vehicles it actively repatriates on behalf of dealers has almost doubled over the past two years.
The move comes as the brand launches Mazda Selected, its new approved used car scheme, with Hendy Mazda Tunbridge Wells becoming the first retailer to go live.
Alongside the launch, Mazda has increased the amount of used stock flowing back into its retailer network.
The manufacturer says the strategy is designed to help retailers access more high-quality used stock while increasing both showroom sales and dealer profitability.
‘Ultimately our ambition is to strengthen the entire ownership journey, whether a customer is purchasing a brand-new Mazda or choosing one of our approved used vehicles.