First ident, 1968 / YTVThe studios of ITV Yorkshire in 2015 / ATVTwo rival groups fought for control: Telefusion Yorkshire, backed by Blackpool rental-chain money, and Yorkshire Independent Television, championed by the Yorkshire Post and local co-operatives. Yorkshire Television was born. Regional pride, national reachUnlike its Manchester rival Granada, YTV had no pretensions of metropolitan sophistication. The Yorkshire Television newscentre in the 1990s / YTVYTV ident from the 1970s / YTVStrikes, mergers and the Trident yearsThe 1970s were turbulent. Yorkshire Television has been rebranded ITV Yorkshire, continuing to produce the nightly ITV News Calendar for ITV1 in the region.