Like many companies before them, Fanatics chose to build their own prediction market infrastructure instead of using other companies for this function. Fanatics stated “By owning its own exchange and clearinghouse, Fanatics Markets will combine its proven expertise in building and scaling consumer-facing platforms with the freedom to directly list and clear prediction markets across an expanding opportunity set to Fanatics’ highly engaged customer base.” Prior to today’s announcement, Fanatics had only been in the prediction market space since last December. At present Fanatics operates its Fanatics Markets platform in 23 states and four US Territories. “Fanatics Markets will be able to link retail focused prediction markets with the Institutional Marketplace for the first time through leveraging BGC’s expertise in institutional market infrastructure, liquidity, and trading,” the release stated.