“I think it’s proven in the modern era of college football — this conference is the best in the country.” And Campbell recognized it’s not just any Big Ten or college football program he’s inheriting, either. “I’ve always believed that when you put the right culture and you put the right people, that’s what truly breeds success today in college football,” Campbell said. “It’s a fan base that loves football, but most importantly, how you build your football program. You build your football program with character, integrity, class, and excellence.