131 ViewsHiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it has begun supplying its ADVAN Sport V107 tires as original equipment (OE) for the updated Mazda MX-5. Yokohama Rubber has been supplying OE tires for the Mazda MX-5 continuously from the very first model. The ADVAN Sport V107 is an ultra-high performance tire under the ADVAN brand, YOKOHAMA’s global flagship tire brand. The Mazda MX-5 was first launched in 1989 and has sold over 1.26 million units, an unprecedented number for a compact convertible sports car. One of the key initiatives under this strategy is promoting the global flagship ADVAN brand tires and the GEOLANDAR brand tires for SUVs and pickup trucks as original equipment for new cars.