Gramsci captured by the right: Far-right movements have weaponised the leftist idea of cultural hegemony, shifting mainstream culture through online networks and transmission-belt influencers. Rebalance, not all-in: Social Democrats need not wage culture war on every front, but they must update their strategic repertoire and learn to fight back. This autumn the political left is once again approaching some important forks in the road. In Germany, the Social Democratic Party (SPD) is heading into ever more troubled waters. So even if Social Democrats should not go all-in on the culture wars, they need to rebalance and update their strategic repertoire — and learn how to fight back.