| BY Adam Shaw |Independent creative studio M — N Associates has developed the visual identity for the Summer 2026 edition of LÔCÔ Art Market in Ho Chi Minh City, transforming the event into a distinctive cultural platform that celebrates Vietnam’s growing creative community. More than an art fair, LÔCÔ Art Market brings together independent artists, local brands and creative communities to exchange ideas, showcase work and connect with audiences. For its Summer 2026 edition, the event introduced a collaborative platform for the first time, inviting creative partners to help shape its future. M — N Associates was appointed as visual identity partner, creating a comprehensive branding system spanning strategy, motion, photography direction, event visuals, social media, collateral and brand guidelines. The central visual motif is a ready-to-ship package, complete with tape, labels and signs of handling, reflecting the imperfect yet purposeful journey every creative work takes before reaching the public.