With 125 years of heritage, the Horniman Museum and Gardens has become an icon of London, enticing visitors with its vast collection of taxidermied animals and anthropological artefacts. To revitalise its classical image, the museum has unveiled a playful new campaign that sheds its traditional aesthetic to reveal a distinctly human soul beneath. In line with the best adverts, The Horniman Museum's new campaign isn't about being loud or audacious, but rather reintroducing itself with a refreshed lens. Made in collaboration with creative agency Anatomy, the 'It's in our Nature' campaign centres around the intersection between humans and nature. The result is a vibrant campaign that feels alive – a living, breathing invitation to explore.