Virgin Voyages will debut its first Scandinavia and Baltics season in summer 2028, sailing Valiant Lady from a new homeport in Amsterdam, with a season highlight of a voyage crossing above the Arctic Circle to 71 degrees north. The season comprises six itineraries, each featuring at least one new port for the line, framed by two one-way voyages between Barcelona and Amsterdam. The centrepiece Arctic Circle and Norwegian Fjords sailing runs from 14 to 25 August, 2028, calling at Bergen, Tromsø, Honningsvåg, Trondheim, Åndalsnes and Olden, and includes an onboard ceremony marking the Arctic Circle crossing under 24-hour daylight. Virgin Voyages board member and senior advisor John Lovell said every voyage in the season featured a new destination. Bookings for loyalty members and travel advisors open on 13 August, 2026, at 2pm AEST, with general bookings and Season Pass pricing opening the following day.