In the most recent Plumb Club Industry and Market Insights, 65% of customers are seeking out jewelry that contains birthstones. Adam Bassalali of Lali Jewels points out how colored gemstones allow a customer to express their unique identity and preferences, even in the same piece! He illustrates how colored gemstones allow retailers to diversify, expand assortment, add value and tell richer, deeper stories that create relevance with customers. The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available on The Plumb Club website under “Resources”.