have unveiled the latest chapter of its ongoing fan-driven ‘Confessions of a Muttiholic’ platform, celebrating one of the brand’s most devoted fans by turning their real-life obsession into an eye-catching out-of-home campaign. Towering across premium OOH sites, the campaign features intricately detailed Mutti nail art wrapped around the brand’s iconic tomato cans, paired with the simple headline: “MUTTIHOLIC.” When we heard about someone creating Mutti nail art, we knew it perfectly captured the spirit of the platform. : “Nail art has become the latest canvas for cultural obsession. We wanted to create nail art that people would genuinely want to wear.