| BY Ricki Green |Independent agency Howatson+Company has been appointed creative agency of record for TikTok across the Asia Pacific region, following a competitive pitch process. The appointment will see Howatson+Company lead brand-building activity for TikTok across APAC, with a major campaign expected to launch in the coming months. TikTok began its search for a creative partner in late 2025 as the platform looked to further build its regional marketing efforts. Campaign Brief has reached out to TikTok for further comment. Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.