After an incredibly successful North American World Cup that saw record ratings and revenue, the money-hungry governing body of world soccer is on the hunt for more. This year’s World Cup was a fever dream when it came to the control that FIFA had in squeezing out every possible ounce of revenue. Getting a piece of the World Cup itself could lead to insane revenues, but at what cost to the tournament and soccer fans alike? The combination of FIFA, Trump, and private equity seems like a nightmare scenario for anything resembling keeping the integrity of the World Cup and global soccer intact. If the World Cup itself is literally up for bid, then it feels like anything is now possible when money comes first.