Enter The Rocky Horror Picture ShowAround the same time Dawkins published his book, a low-budget musical film called The Rocky Horror Picture Show, which had premiered a year earlier, took on a new life and started popping up at midnight screenings at The Waverly Theater in New York. The Rocky Horror Picture Show arguably served as a prototype for this meme style. The things people shouted at the screen spread to theaters across the world and eventually became baked into the Rocky Horror experience. Memes As Cultural InitiationStill from 'The Rocky Horror Picture Show' | Movie Poster Image Art/GettyImagesToday’s memes don’t just spread like wildfire because they’re fun and humorous. The same thing goes for The Rocky Horror Picture Show.