UEFA INSISTS THE World Cup is not an “asset to trade” after Fifa confirmed plans to set up a private company to run its competitions. AdvertisementUEFA statement on The Times article: ⬇️ pic.twitter.com/ye1tjfWRCb — UEFA (@UEFA) July 28, 2026Uefa said in a statement: “This crosses a line that football’s governing institutions should never cross. The Times reported Fifa president Gianni Infantino could become the commissioner or chief executive of the new vehicle from 2031. He is seeking re-election as Fifa president next year on a four-year term. Fifa said it would retain “exclusive authority” over football governance, competitions, match calendar, and all regulatory and sporting decisions.