LONDON, July 29 (Reuters) - Netflix has edged ahead of the BBC as Britons' first choice when deciding what to ‌watch on television, media regulator Ofcom said on Wednesday, ‌with 26% of viewers turning first to the U.S. streaming service compared with 25% ​for the BBC. Here are details from Ofcom's annual Media Nations report:• The regulator found ITV was the first choice for 15% of viewers, showing increasing competition for audiences from streaming and online video platforms. Advertisement Advertisement• ‌Viewing of broadcaster-owned streaming ⁠services including BBC iPlayer, ITVX, Channel 4 Streaming and 5 rose 9% year-on-year, making them the fastest-growing ⁠category of television service. • Subscription streaming services were present in around 70% of British homes, a figure Ofcom said has largely plateaued after ​rapid ​growth during the COVID-19 pandemic. • Around ​70% of people in ‌Britain watched content from traditional broadcasters for at least 15 minutes a week in 2025, down from 73% in 2024 and 78% in 2022.