Most modern shoe designs focus on stability control and energy return systems that help improve efficiency during exercise and everyday activity. A person may spend hours moving throughout a normal day, yet much of that activity happens in footwear specifically designed to make movement feel easier. Sports technology company Onslaught Sports is introducing a footwear concept built around a different engineering approach. Instead of reducing workload, this footwear is intended to increase muscle engagement during everyday movement while allowing wearers to continue their normal activities throughout the day. This concept is intended to make routine daily activities a more physically active experience through a different approach to footwear.