It’s been a tumultuous decade for print publishing, but you wouldn’t know it from looking at your local Barnes & Noble. Barnes & Noble plans to open 60 new stores this year as part of an ongoing expansion, according to reporting from USA Today. However, both the rise of reading during the pandemic and the subsequent popularity of book-themed social media—known as BookTok and Bookstagram to readers—have led to a resurgence for Barnes & Noble. In 2024, Barnes & Noble opened more new bookstores than it did in the entire decade between 2009 and 2019. New locations in 2026In 2026, Barnes & Noble plans to open 60 locations acrossthe country.