The answer is simple : Champions League or winning a trophy? Is Champions League qualification more important than lifting a domestic trophy? For a select group of clubs, qualifying for the Champions League is generally considered more important than winning a domestic cup. The Premier League’s established elite lean on their Champions League status to continue to attract talent from across the world. Qualification for the Champions League is worth tens of millions of pounds through prize money, broadcasting revenue, sponsorship bonuses and increased matchday income.