Tommy McNeill, Townsquare Media Tommy McNeill, Townsquare Media loading...Kellogg’s 100+ Year History in MichiganKellogg’s, the grandfather of cereal and a Fortune 500 company, was started in Battle Creek, Michigan, in 1906. The General Mills box above is beloved by many, to the extent that General Mills has brought it back as a throwback in recent years. Tommy McNeill, Townsquare Media Tommy McNeill, Townsquare Media loading... Tommy McNeill, Townsquare Media Tommy McNeill, Townsquare Media loading... It’s fantastic that, rather than just creating a new cereal company, they instead combined two of America's top cereal brands into one.