“A growing number of people are using AI search to explore destination options and plan their holidays. The Government is investing $800,000 from the International Visitor Conservation and Tourism Levy (IVL) into an upgrade of Tourism New Zealand’s systems so local tourism services and products are easier to find through AI search. This will help build the tourism industry’s future, and in turn the jobs and economic growth tourism drives.” The Government is also investing in an expansion of Tourism New Zealand’s AI travel assistant. The expansion will add more detailed information from regional tourism organisations to boost the accessibility of information on AI search for people actively considering a visit to New Zealand.