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Success Story: The Biscuit That Conquered India And Never Lost Its Charm
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The biscuit brand, known to almost every Indian, has been a market leader for an extended period, owing its success to a combination of minimalistic strategies and effective branding.
The mastermind behind Parle-G is Mohanlal Dayal, whose entrepreneurial journey tells a remarkable success story.
2 / 9 The journey of Parle-G traces back to its foundation in Mumbai by Mohanlal Dayal, who initially ventured into the candy business in 1928.
This strategic move aligned with his vision to introduce biscuits accessible to the common people of India.
The years 2018-20 witnessed an impressive sales figure, with approximately Rs 8,000 crore worth of Parle-G biscuits sold.