Seasonal ingredients and rotating flavor combinations mean the bakery case reflects what is fresh and available rather than a fixed menu locked in year-round. The Cinnamon Rolls Have Built A Serious ReputationFew items at Fariner generate as much consistent enthusiasm as the cinnamon rolls. The rolls are large enough to be genuinely filling, and many visitors report that a single roll alongside a coffee makes for a satisfying morning. It is the kind of detail that makes a visit feel more layered than a simple pastry pickup. Ashland itself has a handful of other stops worth combining with a bakery visit, which makes the trip easy to extend into a half-day without much planning.