As part of its ongoing efforts to advance content discovery, HBO Max has launched two new mobile features in the U.S., providing subscribers with new ways to browse, sample, and explore its premium library of programming. “HBO Max Shorts” is designed to help users discover something to watch by highlighting iconic and memorable scenes from the HBO Max library in a vertical, scrollable feed. Once the tool has suggested these clips, HBO Max editors decide which best represent the stories viewers love and capture jaw dropping moments, pivotal plot twists, and visually stunning sequences. Looking ahead, “HBO Max Shorts” will expand to include additional devices and markets, incorporate sports content, and refine as users interact with the feature. Both ‘HBO Max Shorts’ and ‘conversational search’ translate those behaviors into new ways to discover programming across the HBO Max service, making it easier and more seamless for subscribers to find something to watch,” said Liesel Kipp, Executive Vice President, Product Management, Warner Bros.