This question is explored in the new video, “From the Original to the Original – 25 Years of MINI Design”, available now on the BMW Group YouTube channel. The video tells the story of one of the most remarkable design journeys in the automotive industry: the evolution from the Classic Mini to the MINI produced by the BMW Group. Following its acquisition of Rover in 1994, the BMW Group faced a key question: How could the essence of the classic Mini be preserved, while giving it a new form? What makes MINI Design unique. In this way, the MINI brand is once again reinventing itself for the electric and digital future with its contemporary design.