UEFA INSISTS THE World Cup is not an “asset to trade” after Fifa confirmed plans to set up a private company to run its competitions. UEFA statement on The Times article: ⬇️ pic.twitter.com/ye1tjfWRCb — UEFA (@UEFA) July 28, 2026Uefa said in a statement: “This crosses a line that football’s governing institutions should never cross. So should every national football association. The Times reported Fifa president Gianni Infantino could become the commissioner or chief executive of the new vehicle from 2031. He is seeking re-election as Fifa president next year on a four-year term.