Our media drive of BMW’s Neue Klasse iX3 might have involved a beautiful afternoon in Byron Bay, but it didn’t start there. From there, the BMW team kindly welcomed us and drove to Crystalbrook Byron, a luxury rainforest resort tucked away just outside Byron Bay. Crystalbrook Byron mirrors those same principles, making it much more than simply a convenient venue for a media launch. BMW explained that Crystalbrook Byron was selected because it aligns closely with the values underpinning the Neue Klasse. Before driving a single kilometre in BMW’s newest model, Crystalbrook Byron set the tone for everything the Neue Klasse is trying to achieve.