That, Tom Holland says, is the answer running through his head when an interviewer asks why people should see a movie he doesn’t believe in. A working Tom Holland press tour is a different animal. He named no titles, kept everything past tense, and framed the whole thing as a compliment to the movies he’s carrying now. Every Tom Holland press tour before this one included at least one project where the honest sales pitch and the actual sales pitch were different documents. My read is that this Tom Holland press tour doubles as a soft rebrand, the former franchise kid turning into a leading man comfortable enough to admit how the sausage gets sold.