Here is what’s actually influencing the wedding watch trend, what couples are buying at every budget, and how to choose a timepiece that still feels right in 20 years. About 73% of men said they would rather receive a wedding watch than a wedding ring. Three quarters of brides-to-be say they would consider a pre-owned luxury watch for their partner. Budget for a service, between $400 and $900 for a mechanical luxury watch, if the last one was more than 5 years ago. That’s the appeal, and it explains why wedding watch gifts have moved from niche to normal: not as a rejection of tradition, but as a version of it that gets worn.