In Brief Apple has launched Apple Upgrade, a new device leasing programme that makes the iPhone, iPad, Mac and Apple Watch feel more like cars than traditional consumer... Apple has launched Apple Upgrade, a new device leasing programme that makes the iPhone, iPad, Mac and Apple Watch feel more like cars than traditional consumer electronics. This replaces Apple’s old iPhone Upgrade Programme with something broader and more flexible. Apple has spent years building more of the purchase experience inside its own ecosystem, from Apple Card to Apple Pay and retail financing. Apple Upgrade gives it another lever.