It matters because Snap launched its new Specs at $2,195 on June 16, and early sales signals and a chip-cost squeeze are already altering expectations. Reporting shows Snap spent more than $3.5 billion building the unit and shares dipped after the reveal. What You Need To Know About The Remark That Split AR Fans In 2026Snap unveiled Specs at $2,195 on June 16, 2026 ; preorders begin this fall. $SNAP CEO Evan Spiegel just showed off the new Specs AR glasses for the first time. What Lasts After The Quote – Could 2026 Be The Year AR Stumbles Or Scales?