The company set a late 2026 shipping window and rolled out SDKs that could remake creator economies and enterprise pilots. Why these six Specs picks matter for consumers and creators in 2026• Snap unveiled SPECS at AWE on June 16, 2026; price $2,195. Short scan: premium price. 2 – AWE debut and an explicit late 2026 ship windowSnap revealed SPECS on June 16, 2026 at AWE and said shipments aim for late 2026. Short scan: late 2026 shipping.