Viral £11 primer for 'flawless' makeup is helping beauty fans get a grip on drivingThe e.l.f. Power Grip Primer, which costs £11 for a 24ml tube. Other customers praise the Power Grip primer for making their makeup appear less cakey, which is something we all desire. 's Grip Primer with the Power Grip Dewy Setting Spray, also priced at £11. Cosmetics Power Grip Dewy setting spray is one of the best and affordable setting sprays that I have used.