Redmi is a Chinese smartphone brand that operates as a sub‑brand under Xiaomi Group. It is ultimately owned and controlled by Xiaomi Corporation, headquartered in Beijing, alongside a number of phone brands owned by Chinese companies. Redmi began life in 2013 as Xiaomi's budget phone line, created to push aggressively priced devices with strong specs into emerging markets. In 2019, Xiaomi formally made Redmi its own sub‑brand under the Xiaomi Group umbrella, which was largely done to clarify product positioning. That's why you'll often see Redmi, Xiaomi, and Poco discussed together; all three sit under the same corporate roof, even though they chase different customer segments and price bands.